Your First Blog Post In Seven Easy Steps

 

 

Your First Blog Post In Seven Easy Steps

 

 

It’s time to write your first blog and post it to WordPress. And it’s not as difficult as you might imagine. In this post, I’ll walk you through the seven steps. We’re going to cover things to consider before you ever begin writing, how to actually compose your blog, transfer it to WordPress, and then publish! Are you ready? We’ll start with the planning phase.

1. Plan Your Topic

Before you write you must choose a topic. Ask people what topics interest them and then give them your useful, interesting and unique perspective. Provide them with answers to questions, solutions to problems, and practical tips in a clear, concise way. Through consistent delivery of your valuable expertise, your readers will come to trust you.

Topics ideas start broad. Your first job as a writer is to narrow them down. For example, “Twitter” is a broad topic. An angle on the topic of Twitter is “How to use Twitter.” That topic is still pretty broad, so continue being more and more specific until you get to “Applying a theme to your Twitter profile.” The goal is to come up with narrow enough topics that can be adequately addressed in the space of a typical blog post. The more specific your topic, the more valuable the information is to your readers. And as you provide specific information, it establishes you as an authority on your topic. Once you have your topic, make an outline.

2. Outline for Efficient Writing

It is always best to outline before you begin writing. The outline provides you with how your blog post will flow and helps you to stay on topic. Without an outline, you can drift into wasting time writing about points that don’t specifically link back to your topic. Your readers are expecting to be lead down a specific path. And when you wander from that path, they lose interest and the desire to read through to the end.

Be sure to include an introduction and conclusion in your post. Both are short summary statements of what you’re going to write about (introduction) and what you wrote about (conclusion). The conclusion can also include encouragement about the value of acting on the information in the article. Another pre-writing task is researching keywords.

3. Research Keywords

Keywords are the terms people enter into the Google search box to find information online. If you can use the same terms as they will be using to find your topic, your blog post will rank high in the search engine results. Sometimes the popular search terms are different than you would think. So be careful to not make assumptions.

How do you find the terms or keywords that will lead readers to your blog? It takes a bit of keyword research. I use the Google Keyword Tool. In my next blog post I will expand on this topic. When I researched keywords for this post, I checked “how to write a blog post,” and “steps blog post.” Through that, I found that “writing a blog post” is another good keyword for this topic. Now you have a topic, an outline and some keywords. Next you need to spiff up your working title – transform it into a captivating headline.

4. Headlines Are Critical

Your working title may be bland and so you will want to take the added step of turning your title into an attention-grabbing headline.

Here are three tips for writing a powerful headline:

• Don’t Reveal Too Much – Just enough to arouse reader curiosity so they are compelled to read on.
• Include Specific Details – “Tips for A Better Blog” is general. “Seven Tips For A Better Blog” is more specific. “Seven Tips to Immediately
Increase Your Blog’s Readership” is even more specific and compelling.
• Use Numbered Lists – Numbered lists are very effective for drawing readers into your content, by causing them to focus on the
benefits of reading through your blog.

Another pre-writing consideration is the formatting of your post.

5. Format to Invite Reading

The formatting of your blog post can improve the likelihood your post is read. People tend to scan until they find something that catches their interest so make use of formatting to draw them in. Paragraph headings, in bold, and a different color and font from the text, provide a visual summary of the flow of your article and help to pull the reader into the content. Keep paragraphs short so people perceive that your post won’t take too much time to read. Make sure to leave plenty of white space and use bullet points where appropriate. Finally it’s time to actually compose your blog post.

6. Compose In A Word Processing Program

Compose your blog post in a separate word processing program, such as MSWord. Your word processing program will be familiar to you. It offers more formatting flexibility than the WordPress dashboard and your final document is your back-up outside of WordPress.

No document is complete without running a grammar and spell check. Sloppy writing with blatant errors can undermine your credibility as an expert.

Without further ado, it’s time to move your masterpiece into WordPress!

7. Transfer to WordPress, Tag & Schedule

Finally it’s time to post your content into the WordPress editor. This is very simple, because the only thing you need to do in WordPress is click on posts and then click new. Enter your attention-grabbing headline in the box labeled “enter title here” and then cut and paste the content from your word processing program into WordPress.

You’ll also notice in the WordPress dashboard that there is a field to add what are called tags. These are basically keywords that will tell the search engines how to classify your blog post so that readers can find it. Make sure to add at least three or four tags, but generally no more than eight.

Your final step is to schedule the publication of your blog. To do this, choose the “Edit” option next to “Publish immediately” located near the bottom of the screen. Tell WordPress the date and time to publish your blog and press “Publish.” You will love the convenience of pre-setting WordPress to publish your blogs.

Let’s Review

You understand the importance of planning: topic, outlining, keyword research and headlines. You know why it’s important to compose your post in a word processing program. And you see how easy it is to transfer your post to WordPress, then tag and schedule it. All that’s left is to “Just Do It!” I look forward to reading your original engaging content soon!

Coming Up Next

In the coming weeks, we will go deeper into the topics of keywords and Search Engine Optimization (SEO). Please mention in the comments section if there are specific questions I can cover for you. We are here to serve you!

photo credit: dawvon via photopin

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Comments

  1. Dawn Lanier says:

    These are great beginner tips Olga – this will be helpful to many people!

  2. Great step by step look at the process of writing a blog post. Thanks Olga!

  3. denny hagel says:

    Great step by step instructions!

  4. Thanks for sharing such great content, Olga! This is an excellent post for beginners!

  5. wow, great and useful tips you just gave. thank you very much.

  6. Estelle says:

    Excellent! As a new blogger this is so helpful – thank you Olga!!

  7. Sally K Witt says:

    Very well done! All beginners need this post, Olga.

  8. Karla Campos says:

    Great tips on how business owners can start blogging, will definitely be sharing : )

  9. Marie Leslie says:

    Great step-by-step tutorial, Olga. This is a great resource for beginning bloggers.

  10. Great list of to do’s! Keeping it simple and organized… so you don’t forget anything. Like that! :)

  11. I agree with most those points … nicely presented for the new blogger! My only note would be that using another word processing program like Word can introduce extra formatting and errors into your actual code, as well as extraneous code because of converting the document to HTML … if you right click to paste, you can paste it as plain text, or you can paste it in when you are in the HTML editor portion of the WordPress screen, which will also wipe out the editing.

    Love it Olga!

    • Olga Hermans says:

      Katrina is so right on this; I always copy the text and paste it in a note which takes all the extra formatting and errors out as well as all the HTML code. You also can do it as Katrina says here; very important point though. I forgot that and I love it that you mentioned it here for my readers; thanks Katrina!!

  12. Great post, Olga! I will definitely be sharing this with a few of my friends that are just starting to blog. Thanks :)

  13. Julie says:

    Thank you! That will help with all my future blog posts too! It’s a great guide to keep on hand to help others. What a great overview!

  14. Joy Tyson says:

    Thanks Olga. My site will be ready soon and these tips will be helpful!

  15. jean says:

    Great step by step tips Olga.

  16. Sue says:

    Olga, this is exactly the information that someone needs who is thinking “Where do I start?” You have done an excellent job of walking them through the process in a simple, doable way!! I’m going to pass it on to a couple of friends also who are just thinking about starting to blog!! THANK YOU!

  17. I hated keyword research!! It was the worst for me. Although I can write no problem, I have great difficulty with catchy titles. I am working on perfecting this though because much great information is lost if the title doesn’t grab someone enough to read it.

  18. Great steps Olga!

  19. Edmund Lee says:

    Very concise and easy to follow steps Olga! This is a perfect article for beginners. =)

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