How To Link Your Way to SEO-Love


How To Link Your Way to SEO-Love


Links are one of the most important aspects to getting search engines to love your site. Links are a key activity of search engine processes. Search engines crawl the Internet, accessing pages throughout the world, in search of linkages between pages.

What is a link?

Links are recognizable by their underlined blue text. When you click on the text, your browser follows the link to another page – sometimes to another site, sometimes within the same site. Links represent confidence in the pages to which they link. By providing the link, the linking site is saying, “This site is an authority on its topic and is to be trusted.” But from the search engine’s perspective, not all links carry the same weight of authority and trustworthiness. Understanding how search engines evaluate links can help you rank higher in search results.

What is the relationship between links and SEO?

Your search engine visibility is improved by increasing how frequently other sites link to your site. If no other websites link to yours, the search engines interpret it as lack of trust in your site and your site will not show up well in the search results. A search engine favours sites that have earned links and authority. But you can have all the links in the world, and it won’t benefit your placement in search engine results if those links are not of high quality. The two most important aspects of links are:

1. The number of links pointing to your site
2. The quality of those links

The greater number of quality links that you have pointing to your website from other websites, the more authoritative your site will be to search engines.

What makes links high quality?

1.  Search engines assess the quality of a link by looking for its relevance to the content of the page to which it links.

A parenting blog linking to a website for children’s clothing, is a quality link. The search engine recognizes the relationship between
the two subject areas or themes.

However, if a political blog were to link to a site for children’s clothing, it would be a stretch to come up with how they are related.
Because there is no thematic connection between the two, a search engine may not place as much value on that link.

2. Search engines also look at the link text itself. The text that you click on, also known as anchor text, should be descriptive of the theme or subject area of the destination page.

For example the link content optimization, is a strong indication that the page to which it links is about content optimization.
Without going to the page, the search engine knows what to expect.

Avoid creating links that use anchor text such as click here or link. Unless the link page is really about clicking here or links, it does not give the search engine relevant information about the link page.

We have discussed links back to your site from people and websites that you do not control. These external links are important and need to be cultivated. But search engines also look at links within the pages of your site. To get the search engine to love your site, you will need to make use of both navigational and contextual links.

Navigational and Contextual Links

Be sure to make the most of the links over which you have complete control – links within your website. Internal linking helps search engines understand the structure of your website, the topics and themes of your content and even the relative importance of each page on your site. An internal link helps the search engines to understand topical relevancy between pages and the importance of a page by the quantity of internal links pointing to it.

There are two different types of internal links: navigational and contextual.

Every website has navigation links. They are typically located at the top of a webpage and serve as a table of contents or guide to the site. Search engines analyze navigation links to determine the hierarchy of pages that drill down from your home page. This tells the search engine how your content is organized and whether the structure of your site is flat or deep.

Contextual links are the links referencing the content of one page on a site to the content of another page on the same site. Contextual links help users to cross-reference relevant information, but they also help search engines. Search engines can look at the anchor text of an internal link to help it understand the content of the page to which the link points.

When you are building your website, make sure that you give some thought to the navigational elements that you will use across all of your pages. And when you are writing content, make sure that you are taking advantage of linking to other pages on your site with contextual links that use appropriate anchor texts.

To Sum It Up

By taking advantage of linking opportunities, you’ll get more SEO-love and the users of your website will love it too!

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  1. jean says:

    Great tips Olga. Thanks

  2. Nice post. Even though we don’t know Google’s algorithms back linking is one of the elements that helps towards ranking well on SERP. Be consistent in linking, without any major swings either way. Keep Google happy :) .

  3. Excellent article and tips, Olga. Thank you.

  4. Estelle says:

    WOW – amazing how much is involved with SEO! Thanks for sharing I had no idea that links coming in made a difference!

  5. denny hagel says:

    Excellent tip>”Avoid creating links that use anchor text such as click here or link”. Thanks!

  6. Great info Olga. Yes, most of the time we have no idea how much is involved with SEO. Thanks for sharing your useful tips with us.

  7. Some of this I did not understand before. Thanks Olga for clarifying :)

  8. Terressa Cortez says:

    Thank you for sharing these useful tips and helping me to understand SEO better.

  9. Pauline says:

    Great content, Olga. You’ve done a great job of breaking down this piece of SEO for your readers.

  10. Sure have to keep those search engines happy! :) Another great post, Olga.

  11. Sherie says:

    So much great info, here, Olga! I will have to add some more contextual links in my site, now that I know how important they are!

  12. There are excellent example of what good link partners are and why you need them! I just love the way your site looks and all the great content Olga! Way to go!!!

  13. Wonderful post, Olga! Great info, I am bookmarking this for future reference. Thanks :)

  14. Thanks for helping us navigate the maze of SEO and making it seem easier.

  15. Lorii Abela says:

    Thanks for sharing this Olga. Will make sure that I have all your tips noted to maximize SEO :)

  16. Thanks for a quick rundown of the SEO relevance to linking on our websites. Many of the tips you explained were new to me, I learned a ton…now I’ll be more careful about the websites I link to.

  17. Great tips Olga. Is there a point where you have too many internal links in a post or page?

    • Olga Hermans says:

      I think you can overdo it; Scribe tells you to have a link very 120 words. I myself think that when the link is not meaningful to your text, then don’t do it. Does that help?

  18. Edmund Lee says:

    Goodness Olga, that was an awesome article and breakdown of links/the importance and the role they play. Loved reading every second of it.

  19. WOW…talk about value! Awesome article! Thank you!

  20. Mark Naseck says:

    Amazing info, Thank you!!
    I am on the road to SEO -Love

    Many blessings!,

  21. Mark Naseck says:

    I found your site via Meryl Hershey Beck

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