Six Design Considerations To Make Your Blog Social Media-Friendly




Six Design Considerations To Make Your Blog
Social Media-



The decisions you make about the appearance of your blog are important because your blog is a reflection of who you are. If you have a vision of how you want to represent yourself through your blog, you’re much more likely to be successful.

One of the ways to understand what will work for you is to look at other blogs, especially those that are similar to what you want to accomplish. What does the design of those blogs say about the blogger and the blog content?

Although your blog will be a reflection of your unique perspective, there are some basic design considerations that will make it social media friendly. Let’s talk about layout and placement, color themes, branding, the About page, social media integration, and comments.

Layout and Element Placement

Every blog has three different areas in which to place and customize content: headers, sidebars and footers. Each serves a specific purpose.

Header – The most important element of your header is the name of your blog. The name should communicate its focus. You can also include a tagline to further describe your blog’s purpose.

It’s also a good idea to place your name and picture in your blog header. In addition to giving it a more personal touch, your name and picture show that you are legitimate – there is a real person who stands behind the blog.

Navigation tabs, should be located directly under your header to help your visitors find their way around and provide them with quick links to special areas (pages and categories) that you wish to highlight.

Sidebars – The columns, along either side of your main content, are a major focus of your site. Some of the elements that are placed in the sidebar are your opt-in offer, and feeds from your Facebook and Twitter pages. You may also place links to archived blog posts in this location. Most importantly, remember to include a search box for your site within the sidebar.

Footer – This is the area at the bottom of your website. It is valuable space, but best used for information that doesn’t need to be prominently displayed.

With your layout in place, a color theme will further bring your blog to life.

Color Theme

Consider your blog readers’ preferences when you choose your colors. Once you have decided, be consistent within your color palette. A theme is a combination of colors – usually five – that coordinate well together. The combinations are endless. And if you need some help getting started, kuler.adobe provides a catalog of themes and can be searched by color. Aim for unique and fun, but also keep in mind that your blog’s readability, especially as to the size and color of the text in your blog posts, is the most important factor. Choosing your color palette is a part of creating your brand.

The Brand of Y-O-U 

To brand yourself, you need a clear understanding of what you want to accomplish with your blog, your vision and mission, values, goals, strategies and strengths. Are you familiar with the saying “No decision, is a decision”? Well, the same applies to branding yourself. If you take no action, the mishmash of “whatever happens” becomes your brand…It becomes you.

In order to become the brand of Y-O-U, you must create a clear and accurate online presence so that you are recognized in any of the other online places that you appear. So your blog purpose, personality, tone and appearance are recognizable whether you are commenting on Facebook, or tweeting on Twitter.
Your brand is your followers’ consistent online experience of Y-O-U and becomes your shortcut to online recognition. Now that you are branded and recognized, what do you want your readers to know about you?

One Place That Truly Is All About Y-O-U

The About page may be the most important page on your site. If properly focused, it can be the workhorse for your site, communicating who you are and what you stand for. Contrary to what you might think, the About Page is not simply rattling off details abut yourself that you hope will attract notice. The personal information that you share with your readers should be strategically chosen and written in a way that communicates who you are and what you have to offer.

Plug and Play: Integrate Social Media into Your Blog 

When you begin to blog on a regular basis, your next step is to connect your blog to your social media platforms. I recommend connecting your blog to the five most used platforms: Facebook, Twitter, YouTube, LinkedIn and Google +.

Integration with social media will increase the amount of exposure and attention your blog receives because:

• It will be easier to find through online search engines
• Your visitors can easily share your content
• Your blog will experience improved visibility and search engine ranking because social media websites provide backlinks to it
• Your readers can more easily discuss your content

You can begin with these creative ways to integrate social media into your blog.

Add social media buttons – Social media buttons allow your visitors to easily connect with you on your social media platforms.

Add social sharing widgets – Social sharing widgets make it easy for your readers to share your blog content on their social media platforms with their friends and followers who can in turn share it with others.

Provide easy-to-use Like, Share and Follow options – Your readers are all different. Some will like a post if they enjoyed your content, while others will share the content with others completely bypassing the like button. Some will also follow your blog to stay in touch using their favourite social media platform. Make sure that you are including all of the ways your readers want to connect with you. And don’t forget, sharing is a two-way street!

Remember to Be Social

Keep your comment section turned on in your blog because interaction is what social media is all about.

Comments are essentially how blogs differ from web sites. It is unique to blogs that readers have the opportunity to interact and communicate with the blogger him/herself. Give your visitors the opportunity to leave a comment. And leave comments on others’ comments. Also, remember that those who make comments appreciate having space for outbound linking – leaving links to their own blogs.

Questions? Comments? Concerns?

Although there are many parts to making your blog ready for social media, they are very “do-able” when taken step by step. I know because I have done so. Olga Hermans Social Media is here to help you. Please contact us regarding customized services to audit your blog for social media readiness and develop an action plan for you.

photo credit: Rosaura via photopin

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  1. Kim Hawkins says:

    I did a make over on my about page no long ago and I love it! I use yellow for my theme color. It’s cheerful, happy and gives that warm fuzzy feeling. I need to make better use of the footer area. Thanks for the reminder Olga!

  2. Great explanation, Olga! Precise, clear… love that! Great job…

  3. denny hagel says:

    All wonderful tips and reminders! Thanks!

  4. Excellent article and tips! Thank you so much for sharing such helpful content!

  5. Tony says:

    Great tips here! Site design is important, it is your home!

  6. Love the article. Very informative and helpful.

  7. jean says:

    Great tips thanks Olga.

  8. Katrina says:

    Great post Olga. Easy to read and simple tips. I agree that the about you section of your blog could be your most important part of your blog. It explains what you want to accomplish and is a guide to what your blog is about.

  9. Great tips Olga! All blogs should have their social links everywhere! It’s a pain when I go to a site and cannot find them!

  10. Great tips Olga! You do a great job of explaining everything and making it easy to understand. Thanks!

  11. Great suggestions Olga. Never really thought about how my blog is a reflection of me.

  12. Lots of great information here Olga! Thanks!

  13. Wonderful post, Olga! I especially liked this tip, “Remember to Be Social.” It’s so important. Thanks :)

  14. Lorii Abela says:

    Color theme is very clever! You can’t miss it as it is right in front of your nose.

  15. Lots of great info here, Olga. I agree that color theme should not be overlooked. And you are right about the ABOUT page. It is often thrown together by the blog owner yet one of the most viewed pages by blog readers.

  16. Helpful and clear tips. Thanks, Olga!

  17. Edmund Lee says:

    Love it! You are what you post, so it is important that you know what you want and you let people get a taste of that through your social media presence.

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